Flawless delivery of 6 billion ad impressions per day

Revcontent is a leading content discovery platform that delivers 250B+ content recommendations per month.

Industry

Advertising and publishing

Use Cases

Ad delivery and API caching

Key Takeaways

Revcontent uses StackPath to deliver ads quickly and reliably to its partner sites. It also caches API responses at the edge to accelerate API performance.

• Delivers 6 billion ad impression per day with StackPath’s CDN
• Caches API responses on CDN to improve load time of custom widgets made with the API
• Receives enterprise-level support that some providers charge $30K+ for

Situation

Scaling the world’s largest content recommendation platform

Digital advertisers and publishers demand the timely delivery of creative assets. If ads don’t load quickly, advertisers get charged for false impressions and the digital experience is compromised for the publisher’s audience. Further, ad networks responsible for the delivery of assets lose credibility.

As the world’s fastest growing ad network focused on content recommendations, Revcontent needed an ad delivery partner that could serve its existing advertisers and publishing partners while scaling alongside its growing demand. Most importantly, reasonable cost had to scale alongside consistent performance.

Objective

Find a performant CDN at reasonable cost

Richard Onyon, SVP of Operations at Revcontent, works with some web service providers that charge $30K for enterprise support. The provider he wanted and that the growing business required would have great support baked into the core offering at no additional cost. After all, if the CDN worked as CDNs are intended to work, $30K worth of support time would not be required.

Approach

Working with a CDN recommended by developers

Onyon reached out to his network of DevOps friends to find a cost-effective CDN solution that could deliver ads and cache API responses at the edge. StackPath was recommended by more than one person and, shortly after, his team built StackPath into their platform.

Results

Accelerated API performance and brand-grade delivery

Revcontent gives publishers the ability to create custom advertising experiences with the API widgets featured in its Innovation Lab. With these widgets, developers can build native, interstitial, and slider ads on the publisher’s website. And because API responses for these widgets are cached at the edge, the widget’s framework loads as quickly as the advertising asset that inhabits it.

Beyond using StackPath to make Revcontent more performant, Onyon is experiencing a level of support that he never anticipated.

Our CTO was experiencing an SSL problem, and we just couldn’t figure it out. You guys worked on it for 2-3 weeks and came up with a solution. After the fix, we realized it wasn’t even a StackPath issue, but you helped us out anyway.”

Richard Onyon • SVP of Operations, Revcontent